Press Release
New sales and marketing director at KBA-Flexotecnica

Stefano Squarcina in office at Koenig & Bauer since the start of the year 

•	Growth market flexo print
•	Fruitful cooperation with Digital & Web 
•	New service offers
•	Webshop available from April 

Milan, 06.04.2018
Stefano Squarcina, who has worked with considerable success in various segments of the packaging market over the past years, has been appointed sales and marketing director at KBA-Flexotecnica. With this latest expansion of its sales capacities, the Koenig & Bauer Group has added further momentum to its declared course of sustainable growth on the market for flexible packaging. “KBA-Flexotecnica holds enormous potential. We have seen a very successful start to 2018 and have already sold significantly more CI flexo presses than in the same period last year. We are able to offer customers a very modern and comprehensive product portfolio,” says Stefano Squarcina. 
The cooperation between the group business units Flexotecnica and Digital & Web Solutions was intensified further last year. Koenig & Bauer executive board member Christoph Müller: “We have integrated our sales channels wherever possible and can now reap the benefits. At the same time, our service teams are working together ever more closely to offer our customers the best possible performance and results.”  
Augmented reality and new service offers 
Many services which are already being successfully realised on the web offset market can also be offered by KBA-Flexotecnica in future. The use of augmented reality, for example, enables faults to be identified and rectified even faster. With the AR-DataGlass, Koenig & Bauer specialists are able to see and follow the actions of the technicians on site in real time while they work on the press and can thus offer targeted support. The real and virtual worlds blend into one, and intervention times are reduced significantly. “Flexotecnica is also introducing the very successful concept of modular service contracts to enable our customers to tailor services to their individual needs,” says Christoph Müller. Another pending milestone is the opening of a webshop for KBA-Flexotecnica in April this year. 
Photo 1:
Stefano Squarcina is the new sales and marketing director at Flexotecnica
Photo 2:
Service 4.0 with AR-DataGlass: Audio-visual support places a factory specialist at the technician’s side
Press contact
KBA-Digital & Web Solutions AG & Co. KG
Henning Düber
T +49 931 909-4039
M henning.dueber@koenig-bauer.com

About Koenig & Bauer
Koenig & Bauer is the world’s second-largest printing press manufacturer with the broadest product range in the industry. For 200 years, the company has been supporting printers with innovative technology, tailor-made processes and a wide array of services. The portfolio ranges from banknotes, via board, film, metal and glass packaging, through to book, display, coding, magazine, advertising and newspaper printing. Sheetfed and webfed offset and flexo printing, waterless offset, intaglio, simultaneous perfecting and screen printing or digital inkjet – Koenig & Bauer is at home in virtually all printing processes and is the market leader in many of them. In the financial year 2017, the approximately 5,500 highly qualified employees worldwide generated annual sales of more than EUR 1.2 billion.

Further information can be found at www.koenig-bauer.com